According to Comscore, we are now past the tipping point. Usage of mobile has exceeded desktop. It would follow that the majority of Google searches are now conducted on a mobile device of some kind, be that a smartphone, tablet,… Read More ›
The relationship between search, social and content is described by author, Lee Odden, in his book, “Optimize,” as “a peanut butter and jelly sandwich, with SEO as the peanut butter, social media as the jelly and content as the bread… Read More ›
At a recent healthcare event, my colleague stood up in front of the audience and proclaimed “Marketing Automation is not new!” The crowd was made up of lovely folks who, but for a handful of them, have no real hands-on… Read More ›
As a consultant for a healthcare vendor, a good amount of my time is spent discovering what hospitals across the country are doing with regard to marketing their hospitals, physicians and services. A former colleague of mine and I reconnected… Read More ›
It’s that time again! What will be my New Year’s resolution? For many years, I’ve thought about starting a blog about digital marketing and trends. Truth be told, I started a blog about raising chickens in 2010. I got distracted…. Read More ›
Will your site still rank on Google come April 21?
March 16, 2015
Content and a PB&J Sandwich?
February 23, 2015