According to Comscore, we are now past the tipping point. Usage of mobile has exceeded desktop. It would follow that the majority of Google searches are now conducted on a mobile device of some kind, be that a smartphone, tablet,… Read More ›
The relationship between search, social and content is described by author, Lee Odden, in his book, “Optimize,” as “a peanut butter and jelly sandwich, with SEO as the peanut butter, social media as the jelly and content as the bread… Read More ›
Reputation Management? Isn’t that what agents and PR professionals do for rock stars and big corporations? Traditionally yes, but today almost everyone is online in some form or fashion. Whether you have a business selling products or services, you are… Read More ›
At a recent healthcare event, my colleague stood up in front of the audience and proclaimed “Marketing Automation is not new!” The crowd was made up of lovely folks who, but for a handful of them, have no real hands-on… Read More ›
Have you ever seen a prompt that says “Login through Facebook?” Or “Login through Twitter?” “LinkedIn?” No username to create or password to remember! It makes registration or signing up for an account easy, right? Over 90% of internet users… Read More ›
As a consultant for a healthcare vendor, a good amount of my time is spent discovering what hospitals across the country are doing with regard to marketing their hospitals, physicians and services. A former colleague of mine and I reconnected… Read More ›
It’s that time again! What will be my New Year’s resolution? For many years, I’ve thought about starting a blog about digital marketing and trends. Truth be told, I started a blog about raising chickens in 2010. I got distracted…. Read More ›